Hong Leong Bank First Digital Banking Launches
Hong Leong Bank Berhad officially opened its first Digital Branch in Penang at Burmah House, Pulau Tikus today, ushering a new era of banking experience for Penangites. On hand to officiate was YAB Tuan Chow Kon Yeow, Chief Minister of Penang and other VVIPs.
To generate vast reaches of awareness of the event, Team L5 were assigned to assist the main Event Organizer of Roots Asia on the pre-event arrangement as in flyers distribution, street publicity and create guerilla marketing.
The eye-catching Segway units were dispatched in high traffic areas with female promoters on board engaging the publics.
On event day, Team L5 in charge of Event Set Up, Event Manpower, Audio & Visual Support and refreshments for the members of the medias and guests. Overall, the event was gazed as a unique and impressive experience for guests who were attending this event.